What can you do with Competitor Research?

Competitor Research is a tool that helps all companies keep track and monitor your competitors.

Why is monitoring your competitors important?

Market Trends and Opportunities: Observing competitors can reveal emerging market trends and opportunities that your business might capitalize on, allowing you to stay ahead of industry changes and consumer demands.
Benchmarking Performance: By comparing your products, services, and performance metrics against those of your competitors, you can identify areas for improvement and set realistic benchmarks for your own business.
Strategic Planning: Understanding your competitors' strategies, including their marketing tactics, pricing models, and customer service approaches, can help you refine your own strategies and develop more effective plans.
Identifying Strengths and Weaknesses: Competitor analysis helps you recognize the strengths and weaknesses of your rivals, providing insight into where you can outperform them or fill gaps in the market.
Risk Mitigation: Staying informed about competitors' actions and market positioning can help you anticipate potential threats and prepare contingencies, reducing the risk of being blindsided by unexpected moves.

Identify Key Competitors: Competitor Research helps you find competitors in your industry. By inputting your company website and providing some details on the nature and location of your business, we will find competitors in your industry you should be tracking.
Analyze Their Online Presence: Evaluate your competitors' websites, social media profiles, online reviews, and customer engagement. This can provide insights into their marketing strategies, customer perception, and online reputation.
Monitor Their Website: We help you monitor your competitors websites and update you when they make any changes. It's crucial to know when they've released a new product range, updated their pricing or made any number of changes.
Monitor Their Marketing Efforts: We'll be adding a feature soon where you can track the ads your competitors run across Social Media, Google Ads and other platforms. If you'd like this feature soon, send a message on our support page.
Study Their Products and Services: Thoroughly analyze your competitors' product lines, features, pricing, and unique selling propositions. Competitor Research will help you conduct this analysis and presenting you a summary. We will also help monitor and alert you when any prices change.

By conducting comprehensive competitor research, you can catapult yourself ahead of the competition.